Ander Group Blog

A New Graphic Designer Joins Ander Group

May 16, 2013

Silvia Vicario

We keep telling it over the years: a company’s value is defined by people working in it. That’s why we’re officially welcoming a new peer into our crew today: Silvia Vicario.

Silvia is a freshly graduated graphic designer who is tremendously passionate about typography, photo editing and eager to learn as much as she can.

In her first weeks, she immediately showed her talent by taking care of Masaba Coffee‘s branding, which was lacking in coherence. Client’s tagline “African heart Italian roast” needed a new imagery able to convey its core message and Silvia ended up with a great solution, which combines product’s African roots with the Italian roasting process.

When she’s not in Ander Group, she loves travelling and, like many of us, hanging out with friends.

We’re here to support her professional growth by sharing our knowledge, expertise and grow alongside her… so welcome aboard!

When Corporate Identity Meets Responsive Design: ESMO’s New Website

May 14, 2013

ESMO's New Web Site

Three years ago we started a professional path alongside ESMO, the nonprofit European Society for Medical Oncology, that we’re very proud of. We provided them with a redesigned house style, based on the new concept of speech bubbles as the right “format” to convey their corporate identity and sense of community.

Most of our work focused on printed material such as brochures, flyers, billboards and everything related to their main activities (Conferences, Symposiums and Congresses) but we didn’t have the chance to create anything for the “digital” world. Until recently.

In 2012, ESMO asked us to take care of the whole designing process for their new website, which went live a couple of weeks ago. A multi-level navigation website, such as ESMO’s, exemplifies a pretty interesting work when talking about graphic design.

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What’s In A Kit For Your Pet?

May 9, 2013

Do you know how many pets are there in Switzerland? It’s quite difficult to get an updated number but, thanks to data from the European Pet Food Industry, we know in 2010 dogs were 445 thousand while cats were more than 1.5 million. Especially, 11% of Swiss households owned at least one dog while 25% a cat. From this we can assume nearly 2 million pets have been living in our country for the last couple of years, almost like one-quarter of the entire Swiss human population.

At Ander Group we do love pets (most of our peers own one) and we were thrilled when Purina asked us to help them with the online promotion of their new Vital Balance Junior-Kit, which contains:

samples of dog/kitty kibble
a metal box for storage or a gadget
an informative brochure about the product

We took charge of the landing pages development in 3 different languages (French, German and Italian) from which people could request the Junior-Kit. To increase the number of visits, we’re about to start an online campaign on YouTube and Google with custom banners and videos.

We’re not able to share with you the numbers, but we can say the conversion rate is pretty interesting and people keep asking kits. So if a puppy or a little ball of fur is waiting for you at home, why don’t you bring him/her a tasty gift?

Ask for a Junior-Kit right now, it’s completely free.

Responsive Design Gone Wilde

May 7, 2013

Wild Places Safari

When you love something, you want it to be part of your life. Just like Benedetta Mazzini, daughter of the Italian singer Mina, who’s been loving Africa since her first travel there.

Benedetta wanted other people to live the same beautiful experiences she’s already lived in Africa, while letting them get to know the inner treasures of this land. That’s why she started Wild Places Safaris, her own safari company, thanks to which she can provide tailor-made safaris based on the taste, inclinations and requests of her clients.

We took care of the whole designing and development process of the official website with one goal in mind: continuously show users the beautifulness of those far-away places, which can now be “lived” thanks to Benedetta’s project.

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Growing As Parents Of Future Golfers

May 2, 2013

ASG Switzerland

When you’re really passionate about something, you often end up thinking about finding a way to make your job out of it. And some talented people actually succeed in this, like Nora Angehrn a Swiss young girl who’s always been living for golf and in 2004 became a professional Swiss golfer.

After several years of golfing, she decided to share her knowledge and expertise with other golf lovers and became a professional Golf Instructor. ASG, the Swiss Golf Association, asked her to dedicate part of her final dissertation to explain parents of young golfers how to get their children motivated, how to give them feedbacks, how to set objectives and everything that has to do with parenting a young golfer.

We took care of these useful information and “transformed” them into an elegant brochure, in collaboration with BASPO, and made them available in German and French. The goal was to provide parents with valuable suggestions and best practices to foster Switzerland’s future golfers.